Marketing / Publicity

Blogging and Social Media Marketing Package :

This is a great package for anyone who is looking to get into the online world of blogging and social media to help promote themselves and their book, but isn’t sure where to begin.

We will help you to create and implement an online strategy for blogging and social media. We will set up the accounts for you and run them for 90 days, all while teaching you to use them effectively.

Step 1: Introductory call. This call will cover topics such as your familiarity with the Web 2.0 platforms, your target market, your book, etc., in order to understand the direction we will be taking to gain fans/followers/connections and ultimately, create your online presence.

Step 2: We will be creating a free Gmail account first, as a valid email address will be necessary to create the accounts in WordPress, Twitter, Facebook, and LinkedIn. If you have a personal Facebook account, we will walk you through the process of creating a Facebook Fan Page and ask that you share admin rights with us for the first 90 days. In this step, we will also be suggesting blogs for you to look at so you can start formulating ideas for blog post topics.

Step 3: We will need you to provide us with content information (We can also help you create it). This content will include things such as your bio, photo, book description, reviews, etc. This will be the core information on the blogsite. You can decide what you would like to have on the “static” tabs of your WordPress blogsite and we will set it up. We will use this information to create a Twitter bio and the information on the “info” tab of the Facebook Fan Page, as well as on LinkedIn.

Step 4: Continued support. We will be available via phone and email to answer questions and teach you about blogging and social networking. We will suggest software tools for you to use to maximize each platform.

Step 5: You will begin to post the content on the sites and we will review and offer tips. This will take place in the last few weeks of the process when you feel you are ready.

Bookseller Outreach:

Although we set your book up for availability through bookstores, it doesn’t ask them to put it on their shelves. With this program, we will contact the decision makers at all the major bookstore chains and introduce them to your book. We will send them a sample of the book with a marketing sheet requesting for them to order the book for their shelves. This will include Barnes and Noble, Books A Million, Borders, Hastings, and independent stores.

Publicity:

You have an important message, and our publicity team is ready to help you broadcast that message with impressive impact! Our publicity team has established a great reputation in the industry and has developed strong working relationships with key media contacts throughout the US and other English speaking markets. Through these media contacts we arrange for clients to be interviewed as guests/experts on popular radio, TV, and for print media. Using aggressive media exposure, our clients promote themselves, their cause and/or product, books, seminar, toys/games, consulting service, etc.
Media Outreach:

This begins with the creation of a professionally written press release highlighting the pertinent information about your title and the desired news angle produced as a full color PDF. The release is then scheduled for delivery via email and fax to a thorough and updated media database specific to your book. You provide us answers to key background questions surrounding your title and we deliver you approximately 3,000 to 5,000 accurate contacts for the leading media sources. Contacts include editors, reporters, columnists and syndicated writers, all yours to keep for future contact and information delivery. This complete service works to support a targeted directive of increased publicity for an investment far less than PR services can provide.

Query Development and Submission Service:

This service is designed for authors pursuing the traditional publishing path. Your manuscript will be reviewed by a professional book editor with a report of condition and recommendations. The first 2 chapters will be copyedited.

Our team will draft a professional query letter for your book. We will then submit the proposal to 25 targeted agents or publishers on your behalf and provide you with the list of publishers for documentation and follow up.

Marketing Cover Copy:

The cover of your book is one of the most important sales tools you have to "hook" potential buyers. The words used on the cover of a book are the keys to closing your sale. Our marketing staff will provide complete development and writing services for both your back cover copy and your author biography.